The Wedge Plant Sale
I made this mock up for the Wedge Co-op's Spring Plant Sale. I love the brand, and it happens to be my longtime employer. The Wedge’s aesthetic is clean and modern, but also playful and homey. “Wedge Blue” is critical to the Co-op’s brand identification so you will see it featured prominently in my designs.
Highlight What's important...
A human connection is so important to the Wedge’s brand. In the weekly email mock-up I included a link to the bios of two farmers. This highlights the farmer-to-consumer connection which is a key differentiator setting the Wedge apart from other grocery retailers.
All stock photography of plants and people courtesy of unsplash.com- thank you to the artists who make their work available!