Anne Kuenzie is a writer and editor in Madison Wisconsin. She asked me to create a logo and business card for her. Because of Anne's vibrant personality, I wanted to create a visual brand that was striking, modern, feminine and powerful.
There once were two designs...
I designed two variations to present. The on the left is minimal and expresses femininity through the elegant curves within the type. The one on the right is more ornate and edgy. Anne and I chose to move forward with the more minimal design for it's striking simplicity.